Phuket Lifestyle: Top of the list

PHUKET: Jon Hyams, founder of the Wine List of the Year Awards, says that one of his greatest goals when beginning the competitors was training. But this time, it’s not teaching shoppers in regards to the wine, however rather teaching the sommeliers and waiters how to current their product to you, and helping them eliminate their inherited, outdated and sometimes outdated habits.
“We’re trying to steer away from the more conservative, lengthy and complicated wine list based on regional selections to a layout based on kinds of wine. Some of one of the best lists in the world are short and eclectic with the emphasis on listings by type. We’re making an attempt to encourage creativity but additionally consideration to details – appropriate spelling of appellations, vintages and areas,” says Jon.
So principally, it’s about letting the wine specialists do the hard work, so that you don’t need to. A good fashionable wine list is one that helps you select a bottle you might like without actually knowing a lot about appellations, Grand Cru’s and vintages, “90 per cent of customers select wine by style. So on the end of the day it comes right down to describing what it tastes like,” provides Jon.
But even when you understand your Chardonnay out of your Sauvignon Blanc there are nonetheless locations on the market that appreciate a extra conventional method. Clear , wine director of the Boathouse Wine & Grill which holder of the 2012 award in the Restaurant Wine List category is a proponent of the the traditional method.
“I love wine list that is very clear and panoramic. I attempt to give a transparent imaginative and prescient of names, vintages and prices.
“I think it’s good to work with countries after which specify subdivisions by grapes,” he says.
There’s no hiding the very fact, that some wines are quite pricey in Thailand. But a properly designed wine record is an integral part of selling it to customers.
Especially in a place like Phuket, a holiday destination where most wine is consumed not by locals however by vacationers, people who need to chill out, sit back and never take care of the headache of choosing the right wine for their meal.
“Guests generally must be told what’s good with the food on the menu. They are on vacation and taking the choice making away from them and masterfully matching meals and wine combinations for them on set menu is what luxury resort management and supreme guest satisfaction is all about.” says Dawid Koegelenberg, manager of The Sarojin resort, winner of the final year’s Best Wine List in Thailand award.
But it’s not solely about high-end resorts and five-star hotels. Among the 5 categories in this year’s competitors there may be one designed for shorter wine lists. “I want to see many, many extra players, not just the massive resorts and motels,” says Jon, “If I had a yard cafe on the street corner and I had 20 wines on my wine listing, and I think about these wines to be nicely chosen and matched with the meals on the menu, I’d enter.” And with the price of entry of simply 1,250 baht, the competition must be fierce.
“There are positively more wine bars and bistros on the island, offering more wines and wine by the glass than 10 years ago, so the culture is unquestionably growing,” says Dawid, who’s satisfied that there’s great future for the competition.”
If you take your associate out for dinner to a restaurant or booking a holiday in a resort that has won “Best Wine List Award”, you mechanically know you are frequenting a top class establishment that has dedicated lots of time and keenness to good a list that is a hundred per cent guest satisfaction driven.
Content, design, client pleasant, limited editions, price, grape varieties and taste – it’s all there, a successful formula!”
The Wine List of the Year Awards are sponsored by the Phuket Gazette, PGTV and ‘Phuket Today’, Phuket’s only nationwide television show, broadcast daily on True Visions channels 99 and 58..

Leave a Comment